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精緻品味,嚴選世界好茶

Exquisite taste, carefully selected tea from the world

 

     「先喝道」茶飲體系是由台灣最大的下午茶體系古典玫瑰園集團於2016年所設立的茶飲品牌,古典玫瑰園於1990年將英式下午茶文化帶入台灣,以英式風格並融合了東方茶文化,在茶飲市場上獨樹一格。「先喝道」的經營核心理念延續這個精神「堅持做好每一杯茶,杯杯都是好茶」,並以「精緻品味、最高品質、國民價」為核心營運策略。     
 
     「先喝道」茶葉主要來自台灣南投茶園及斯里蘭卡、印度等地最好的茶區最高等級的茶葉,著名的飲品有英式水果茶,英式玫瑰花瓣茶,花開茉莉,英式蜜桃風味茶,炭焙鐵觀音茶,台灣四季春茶,錫蘭高地莊園紅茶,金杯烏瓦,皇家伯爵茶,草本養身茶等。「先喝道」對於各款茶品的命名尊重茶品的原味原意,不會刻意的另取特別閃亮的名字,我們認為一款好茶最貼切的好名字就是「品質」。
 
     「先喝道」秉持古典玫瑰園集團30年經營歷程的一貫低調實在的風格,把茶視為一種珍貴、高尚的飲料,讓消費者因為喝到好茶成為一種精神上的享受。30餘年來從茶園選擇到調製烘焙等都獨樹一格和達到世界一流專業水準,2022年獲得米其林級ITQI最高三星認證,2023年在世界品質評鑑大賞中獲得金牌,茶品銷售到日本,香港,中國大陸,美國,加拿大,澳洲等地,為能在國際舞台上推動台灣好茶文化感到驕傲!
 
     「先喝道」因沿續集團只選用高等級英國茶與台灣好茶來調製茶飲,而大獲好評,尤其打造出台灣第一個同時結合「英國製茶大師」調配好茶與「玫瑰藝術家」店裝及包裝設計的頂級手搖飲品牌路線,從視覺到味覺都全面提升,將台灣手搖茶文化與生活美學又推向另一個藝術層次,受到貴婦群顧客熱愛,在市場上有「精品手搖」、「摘星手搖」、「貴婦手搖茶」的封號。
 
     「先喝道」期盼能將台灣人的生活美學與茶文化品味推動走向國際而繼續加油努力。

 

"TaoTao Tea" is a tea drink brand established in 2016 by the Rose House Group, Taiwan's largest afternoon tea system. Rose House Group brought British afternoon tea culture to Taiwan in 1990, combining it with British style. It integrates oriental tea culture and is unique in the tea market. The core business philosophy of "TaoTao Tea" is "persisting in making every cup of tea, and every cup will be good tea", and takes "exquisite taste, the highest quality, and national price" as its core operating strategy.

"TaoTao Tea" mainly comes from the highest grade tea leaves from Nantou Tea Garden in Taiwan and the best tea areas in Sri Lanka, India and other places. The famous drinks include English fruit tea, English rose petal tea, blooming jasmine and English peach flavor. Tea, charcoal roasted Tieguanyin tea, Taiwan Four Seasons Spring Tea, Ceylon Highland Manor Black Tea, Jinbei Uwa, Royal Earl Gray Tea, herbal health tea, etc. "TaoTao Tea" respects the original meaning of the tea in naming each tea product, and will not deliberately choose a particularly shiny name. We believe that the most appropriate name for a good tea is "quality".

"TaoTao Tea" adheres to the consistent low-key and down-to-earth style of Rose House Group's 30 years of operation. It regards tea as a precious and noble beverage, allowing consumers to enjoy spiritual enjoyment by drinking good tea. For more than 30 years, it has been unique and has reached world-class professional standards from tea garden selection to modulation and baking. In 2022, it obtained the highest three-star Michelin ITQI certification. In 2023, it won a gold medal in the World Quality Evaluation Awards, and its tea products are sold to Japan. , Hong Kong, mainland China, the United States, Canada, Australia and other places, are proud to promote Taiwan's good tea culture on the international stage!
 "TaoTao Tea" has been highly praised because it continues the group's selection of only high-grade British tea and Taiwanese tea to prepare tea drinks. It is especially the first in Taiwan to combine the "British Tea Master" to blend tea and the "Rose Artist". "The top hand-cranked drink brand line in store decoration and packaging design has been comprehensively improved from visual to taste, pushing Taiwanese hand-cranked tea culture and life aesthetics to another level of art. It is loved by aristocratic customers and has a certain reputation in the market. Titles such as "Exquisite Hand-cranked Tea", "Star-Reaching Hand-cranked Tea" and "Lady's Hand-cranked Tea".

"TaoTao Tea" hopes to continue to work hard to promote Taiwanese people's life aesthetics and tea culture taste to the world.

海外首間門市設計

First overseas store design